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Guest Blog: 8 Simple Ways to Increase Your Website Conversions & Virtual Consultations by DocSites

Smile Snap • June 14, 2023

1. Place Your Virtual Consult Button For All To See


In order to book more virtual consultations it’s vital you place a button and/or a widget on your website that showcases this offering. Be sure this button can be easily seen by website visitors on any single page and is user-friendly across all screen sizes – desktop, tablet and/or mobile devices.

For added personalization, match the colors and photos used in your virtual consult button to match your overall website look and feel.

Consistency builds trust and trust is what helps convert website visitors into booked appointments!

 

2. Embed Positive Google Reviews on Your Site


Reviews have become the most valuable way to communicate the quality of your practice. Everyone is now looking at reviews to make a buying purchase, and dental practices are no different.

Having your reviews highlighted for patients to read can help your office build trust. We recommend having a tab at the top and integrating reviews directly from your Google profile. Showcasing your 5-star reviews can have a stronger impact than just posting testimonials in text.

3. Place Personalized/Recent Photos Throughout The Website


The most common complaint on review sites are not about the treatment, but about the patient experience with staff and doctors. Show prospective patients they will have a great experience with your team by sharing friendly and warm photos of the team.

In certain demographics, patients may care about the advanced technology or having a modern office. Having photos showcasing that can create interest in your practice as well.

4. Create A Page On Your Website Explaining “The Virtual Consultation” Experience


Since virtual consultations are a relatively new experience, many patients will not know what to expect. By creating a page on your website that clearly explains all the steps, you will make it easier for the patient to start their virtual consultation experience.

Be sure to include a clear headline of the benefit and the offering –
i.e. “Get A Free Smile Consultation Without Leaving Home!” Bullet points and numbered steps make information easier to digest for the website visitor.

5. Unique Value Propositions and Treatments You Want to be Known For


Just including a list of services or a generic description of your practice is not enough. Your website should also focus on highlighting what is unique about your practice. It could be highlighting how many years your staff has been with the office, the technology your office uses for patient comfort, an in-house membership or financing plan to communicate affordability or that your practice strives to for patients to never wait.

No two dental offices are the same – make sure you use your site to educate the benefits of your practice.

6. Before/After Photos


A great way to grow your bottom line is by promoting and offering restorative and esthetic treatments.



Patients looking to make an appointment may visit the before & after page to get examples of past work that you have done. They may identify with similar issues and call you or inquire about the specific treatment during their appointment. Before & After photos are a great way to create interest in bigger cases, don’t miss out on that with your website.

7. Doctors Bio/Meet Our Team Page


Our data shows us that patients visit the doctor’s biography page often. They are making a decision to put their oral health in your hands so it only makes sense they want to read and learn more about the person proving their care. In addition, they will often be working with your staff, and including staff information can create trust.

Items you may want to add include, your certifications, specialties, and/or areas of expertise in your field.

8. New Patient Offers/Treatment Consults


Providing offers or complimentary second opinions can attract patients who may be looking for Esthetic or Restorative treatments.


In addition, we’ve seen initial consult offers as a great way to get patients in the door. In addition, patients will receive treatment recommendations from other dental offices but want a second opinion or go to a dentist who they can trust.

Your website is a great place to highlight that you offer those treatments and that you can provide a consult with the dentist.

Are you looking for an affordable and reliable way to upgrade your outdated practice website? Call Doc Sites at 1-888-980-4949 or go to Docsites.com.

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10 Reasons Your Practice Needs SmileSnap Today

By Kenner Medina • January 27, 2025
In today's fast-paced digital world, it is crucial for healthcare practices to adapt to new technologies in order to stay competitive and provide the best possible care for their patients. One such technology that is revolutionizing the way practices operate is SmileSnap. Here are 10 reasons why your practice needs SmileSnap today: 1. Increased patient leads: By offering a convenient way for potential patients to schedule appointments and communicate with your practice, SmileSnap can help attract new patients and grow your practice. 2. Enhanced patient experience: With SmileSnap, patients can easily fill out forms, upload documents, and communicate with your practice, leading to a more streamlined and efficient experience. 3. Simplified scheduling process: SmileSnap's easy-to-use interface makes it simple for patients to schedule appointments, reducing the burden on your staff and improving overall efficiency. 4. Secure communication platform: SmileSnap offers a secure platform for patients to communicate with your practice, ensuring that their sensitive information is protected at all times. 5. Competitive edge in the industry: By utilizing SmileSnap, your practice can stay ahead of the curve and stand out from competitors who have not yet adopted this technology. 6. Cost-effective solution for consultations: SmileSnap offers a cost-effective solution for virtual consultations , allowing your practice to reach patients who may not be able to come in person. 7. Time-saving for patients and staff: With SmileSnap, patients can easily schedule appointments and communicate with your practice without the need for time-consuming phone calls or emails. 8. Easy integration with existing systems: SmileSnap seamlessly integrates with your practice's existing systems, making it easy to implement and use on a daily basis. 9. Accessibility for patients in remote areas: SmileSnap allows patients in remote areas to easily connect with your practice and receive the care they need, regardless of their location. 10. Boosted practice reputation: By offering a modern and convenient solution for patients, SmileSnap can help boost your practice's reputation and attract new patients. In conclusion, SmileSnap is a valuable tool for any healthcare practice looking to improve efficiency, attract new patients, and provide a top-notch patient experience. Don't wait any longer - explore SmileSnap today and take your practice to the next level.

How Virtual Consultations are Revolutionizing Dental Practices

By Kenner Medina • January 21, 2025
In today's fast-paced world, technology is constantly changing the way we do things, and the field of dentistry is no exception. With the rise of telehealth, virtual consultations are revolutionizing dental practices, making it easier and more convenient for both patients and providers to connect and communicate. One of the key benefits of virtual consultations for dental practices is the increased accessibility it provides to patients. By offering virtual appointments, dental offices can reach a wider audience and reduce barriers to care for those who may have difficulty traveling to a traditional office. This can be especially beneficial for patients in rural areas or those with mobility issues. In addition to improving patient access, virtual consultations also help streamline operations for dental offices. By conducting initial consultations online, dentists can efficiently gather information and determine the best course of treatment before the patient even sets foot in the office. This not only saves time for both the patient and the provider but also allows for more efficient use of resources. To illustrate the impact of virtual consultations on dental practices, let's take a look at some real-world examples. One such example is SmileSnap, a platform that allows patients to upload photos and information about their dental concerns before meeting with a dentist virtually. This not only saves time during the appointment but also allows for more personalized care and treatment planning. In conclusion, virtual consultations are revolutionizing dental practices by improving patient access, streamlining operations, and providing more personalized care. As technology continues to advance, we can expect to see even more innovative solutions that will further enhance the patient experience and the efficiency of dental offices.
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